Every one knows that in order to write a good song one must inhabit, at least for a short spell, a rainy country. I was rather upset at first, England is quite dry in July but fortunately the August showers brought the world back to its place and I found myself there, behind the window-pane embraced to my Japanese Takamine, listening to the tears of the Nordic Gods ...

Like in any other small business sector, musical promotion aims for the expansion of the market of potential customers. Those of us involved in the insane venture of music, flock the social networks, clubs and other areas of human interaction with leaflets, posters, blogs, mp3s and any other forms of self-advertisement. Due to the expansion of the Internet and other...